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Yes! The word is out… We would like to introduce you to a new brand at ANTRACITE: Peak Performance ! Men, make your move, this great brand is a must-have! In this blog we tell you everything you want to know about the newest brand in our webshop. Are you reading along?

As you have come to expect from us, this is a brand with Scandinavian roots. Peak Performance is known as a truly casual brand, with high-quality clothing that is functional for a great look. The brand started as a functional brand with ski clothing and now makes the most beautiful casual clothing that is also practical and functional. This makes Peak Performance completely in line with the 2021 trends and this brand is perfect for you!

The story of Peak Performance

Peak Performance was started by four men with a great love for skiing. Stefan Engström, one of the founders, is a world-class skier with a World Cup to his name. Peter Blom is the editor-in-chief of Sweden's largest ski magazine and Christer Mårtensson is an art director and designer. Soon after, former skier Jonas Ottonson joined the group. This is where the Peak Performance team starts.

From ski clothing to functional clothing

The men initially looked for a reason to be able to spend longer and more often in the Åre ski area in the Swedish mountains, where they loved spending time. The founders missed functional clothing that also looked cool while skiing. Peak Performance ski clothing became a great success and is available at the best stores and the best ski brands. This made the world want more than just ski clothing from Peak Performance!

The men therefore decided to expand the collection to more than just ski items, but also other casual items suitable for every day. So clothes that men actually want to wear and not just high in the mountains on the slopes. From this ski clothing, Peak Performance has taken all the technical know-how to set up a beautiful casual brand. They combine this knowledge about functionality and quality with a modern design, making this clothing functional and super cool!

Today Peak Performance is more than just a brand with the best ski range. The items fit an urban style, due to the sporty and casual fit, which ensures a fashionable look! This casual clothing is suitable for every day due to the fine, soft fabrics and urban appearance. Of course, Peak Performance has not left ski clothing behind and you can still shine in the most beautiful Peak Performance jacket !

Spring Summer collection 2021

This brand's casual line has recently become available at the most beautiful stores in the Netherlands. All technical aspects have been included in the design of the urban and casual look. Peak Performance creates a men's collection with varied items. Think of hoodies, crewnecks, pants and jackets. The items can be easily combined for a cool look. Peak Performance garments are easy to combine and style with items from our own collection or with other brands. Do you like cool urban looks that are functional and comfortable? For example, combine a Peak Performance hoodie with matching pants. But don't forget! You can also combine Peak Performance with one of our other brands. For example, a cool hoodie from Peak Performance with jeans from Tiger of Sweden or under an ELVINE jacket.

The SS21 collection from Peak Performance is completely ready-to-wear and consists of basically everything you need. Let the shopping begin!

You can already find part of the Peak Performance collection on Anthracite, but more items from this latest collection will follow soon! Below you can see a preview;


Have you become curious? And would you like to know more about the new brand on ANTRACITE? Please feel free to contact us! 😊

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